Brand Licensing, Sponsorship, and Franchising
Service
A strong brand is one of the most valuable assets a business can possess. Our expert team provides comprehensive legal support to ensure that brand assets are protected while unlocking new revenue streams and market expansion opportunities.
Brand Licensing
Brand licensing enables businesses to expand their reach and monetise their intellectual property while maintaining brand integrity. Our team structures and negotiates licensing agreements that allow companies to extend their brand into new product categories and markets with confidence.
Our brand licensing services include:
- Drafting and negotiating exclusive and non-exclusive licensing agreements.
- Advising on brand control, quality assurance, and compliance mechanisms.
- Managing trademark rights and enforcement in licensed products and services.
- Handling royalty structures and revenue-sharing arrangements.
- Resolving disputes arising from licensing agreements through negotiation, mediation, or litigation.
Sponsorship Agreements
Sponsorship deals are an effective way for brands to gain visibility, enhance reputation, and create strategic partnerships. We provide legal expertise to structure sponsorship agreements that align with our clients’ marketing and commercial objectives while mitigating legal risks.
Our sponsorship legal services include:
- Drafting and negotiating sponsorship contracts for events, sports teams, entertainment, and endorsements.
- Advising on exclusivity, branding rights, and intellectual property usage.
- Ensuring regulatory and advertising compliance.
- Managing risk and liability considerations for sponsorship engagements.
- Resolving sponsorship disputes through alternative dispute resolution and litigation.
Franchising Agreements
Franchising offers businesses a powerful model for expansion while maintaining brand consistency and operational control. Our legal team provides strategic guidance on structuring, negotiating, and enforcing franchising agreements that protect brand value and ensure regulatory compliance.
Our franchising services include:
- Drafting and structuring franchise agreements, disclosure documents, and operating manuals.
- Advising on franchisee selection, territory rights, and performance obligations.
- Ensuring compliance with UK and international franchising regulations.
- Handling franchise disputes, terminations, and enforcement actions.
- Protecting intellectual property and trademark rights within franchised operations.
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