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From 20 June 2025, energy and environmental labelling will become mandatory

within the European Union for smartphones and tablets. This measure marks a turning point in the regulation of the digital market and fits within the broader framework of the European Green Deal. The initiative aims to promote sustainability, transparency, and the right to repair, fostering a more conscious culture of consumption.

The new rules are rooted in Delegated Regulations (EU) 2023/1669 and 2023/1670, adopted by the European Commission pursuant to Framework Regulation (EU) 2017/1369, which establishes a harmonised system for energy labelling within the Union. Specifically, Regulation (EU) 2023/1669 introduces a labelling scheme tailored for smartphones and tablets, modelled after those already applied to household appliances and televisions but adapted to the specific features of mobile devices.

The Regulation sets out new parameters such as battery autonomy, drop resistance, and repairability, designed to offer a concise yet effective overview of a product’s environmental performance. In parallel, Regulation (EU) 2023/1670 intervenes in the field of ecodesign, laying down minimum standards concerning durability, energy efficiency, and the availability of spare parts and software updates.

The objectives are twofold: on the one hand, to steer manufacturers towards more sustainable technical solutions; on the other, to ensure consumers have access to reliable and comparable information enabling informed purchasing decisions. Through this regulatory package, the European Union reinforces its approach that combines innovation with environmental protection.

Contents of the Label: What Consumers Will Know

The label, mandatory for all models placed on the market from 20 June 2025, must include the following:

These data, also required in digital format for online sales, will allow for a more objective assessment of device performance and longevity.

Obligations will extend to distributors and online sellers, who must ensure the label is visible at every physical or digital point of sale.

The introduction of energy and environmental labelling for smartphones and tablets constitutes a veritable revolution in the consumer electronics market, and not merely from a regulatory standpoint. One of the most compelling aspects of this initiative lies in its potential market impact — on corporate behaviour and, consequently, on the entire lifecycle of electronic devices.

First and foremost, a significant incentive to design eco-friendly products is expected. Manufacturers, subject to a transparent and comparable evaluation system, will be encouraged to invest in more durable, repairable, and energy-efficient solutions — not only to comply with regulatory requirements but also to remain competitive in the eyes of increasingly informed consumers.

The label introduces a new form of competition, no longer (or no longer solely) based on cutting-edge performance or aesthetic appeal, but also on sustainability metrics. In this regard, the market gains an ethical and functional dimension, rewarding virtuous companies and penalising those tied to outdated, unsustainable production models.

A further — and highly desirable — effect is the progressive reduction of planned obsolescence. If a device is marketed with a guaranteed five-year software update policy and seven years of spare part availability, one of the primary drivers of forced replacement disappears.

This shift could deeply affect consumer habits, restoring value and dignity to the decision to keep a device over time, to repair it, and to extend its useful life. This cultural effect is not ancillary — it is the beating heart of the ecological transition. Without changes in consumption patterns, regulatory progress risks being rendered ineffective.

From 20 June 2025, energy and environmental labelling will become mandatory

Equally significant is the strengthening of the right to repair, a principle often invoked but seldom truly guaranteed. The obligation for manufacturers to provide access to technical information and ensure the availability of spare parts heralds a new era for independent repairers, small artisanal businesses, and the circular economy as a whole.

It opens up a genuine opportunity to build a more decentralised ecosystem in which maintenance is no longer monopolised by manufacturers but becomes an integral part of a device’s lifecycle.

Lastly, though no less important, is the expected impact on energy savings and consumer costs. Estimates indicate savings in the order of 14 TWh per year — a non-negligible figure that translates into both tangible environmental benefits and substantial cost reductions for consumers. By 2030, the total estimated savings could reach approximately €20 billion. These figures underscore the potential of intelligent, forward-looking regulation to drive meaningful change.

The expected effects go far beyond a marginal improvement in energy performance: they herald a systemic transformation of the sector. If properly implemented and monitored, the environmental label could act as a Trojan horse for a new digital economy — one that is more frugal, more responsible, and ultimately more aligned with both market needs and planetary boundaries.

The adoption of an environmental label for smartphones and tablets represents a significant development in consumer protection law and in the regulation of the technology market. The European approach strikes a balance between environmental priorities and informational transparency, enhancing the role of the user as an active and conscious participant in the digital marketplace.

If effectively enforced, this measure could meaningfully contribute to the green transition, fostering both innovation and corporate responsibility.

Once again, Europe positions itself as a pioneer in consumer protection, with a legal choice that combines individual rights with environmental preservation. The consumer electronics sector has long been omnipresent in our daily lives — we live, work, and stay informed through mobile devices we often replace lightly. Too frequently, new smartphones are purchased not because the previous one has ceased to function, but because it can no longer be updated or its battery no longer holds a charge.

In the absence of widespread repair policies and robust after-sales support, consumers are left with few credible alternatives to replacement.

But this tendency does not arise in a vacuum — it is the result of market dynamics and corporate strategies that favour continuous turnover and fuel a cycle of accelerated obsolescence.

The new energy label sets out to counter this trend, steering purchasing choices toward rational and sustainable criteria.

The notion of considering a device functional until its actual end of life — rather than its first sign of decline — is revolutionary in its simplicity, but demands a cultural paradigm shift.

Providing consumers with clear, visible, and comparable tools may be the first step toward a more mature relationship with technology — less impulsive, more aware, and finally in tune with the planet’s needs.

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